The body of scientific work on influences on behaviours refutes the simplistic economic, rational view of decision making which is often relied upon. Abstractcustomer buying behavior is a process by which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision. The difficulty of decoding the online consumer behavior is complicated by zero physical interaction during the transactions. The various factors influencing consumer behaviour. This article aims to identify different streams of thought that could guide future consumer research. Factors influencing organistaional buying in consumer behaviour factors influencing organistaional buying in consumer behaviour courses with reference manuals and examples pdf. An empirical study of the factors influencing consumer behaviour. Malar mathi, associate professor, bharathiar school of management and entrepreneur development 2. Concepts such as sensory marketing, or even emotional marketing have been developing over the last few decades on the knowledge of the influence of perceptions in making the purchase decision. Consumer behaviour the consumer, the king of the market is the one that dominates the market and the market trends. The purpose of this study was to identify the major factors which affect consumer buying behavior of durable household products in the kempton. Abstract this study assesses cultural factors influencing consumer buying behaviour of clothes in borno state, nigeria.
The psychological factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction. What are social factors influencing consumer behavior. Factors affecting consumer buying behavior international journal. The uses of internet services in tanzania has been increasing for the current years which has lead into an increase of the uses of social media by both individuals and organisations. A consumer is someone who pays a sum to consume the goods and services sold by an organization. Chapter 6 class notes contents of chapter 6 class notes. The objective of the research endeavour is to achieve a better understanding of consumer behaviour with the factors influence consumer buying processes. Psychological factors influencing consumer behavior definition. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Pdf common factors influencing consumer behavior journal. The aim of the study is to know about the factors influencing consumer behavior of smartphone users. Under this study, the main focus is to identify whether smartphone users buy smartphone because of their need or wish, reasons to buy expensive smart phones, how social and personal factors affect them to make purchasing decision, for. Factors influencing consumer behaviour agricultural journals.
Previous studies have been conducted on effectiveness of advertisement and on advertisements impact on consumer buying behavior. Abstractglobally, the term, marketing is not a new phenomenon. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. This paper aims to determine which of these variables carries the most importance in terms of effecting consumer behavior and which of these variables carries less significant impact.
Jan 05, 2018 marketing and advertising are well aware of the importance of perception as one of the factors influencing consumer behaviour. This study is underpinned by the technology acceptance model tam. Factors influencing online purchase intention among. Abstract globally, the term, marketing is not a new phenomenon. Accordingly, we have focused on investigating the factors that influence consumer intention to purchase online as a determinant of actual behaviour.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Pdf factors that influence consumer behavior in the purchase of. Factors influencing consumer behaviour journal of emerging. This will help marketers to focus on the right factors and achieve maximum benefit from their advertisement. Consumer behaviour solved case study matin khan bbamantra. Consumer behaviour and factors influencing buyer behavior. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. A study on factors influencing on buying behaviour of. Pdf factors affecting consumer buying behavior researchgate. Policy implications beyond nudging april 2014 5 yet, the common premise that. A study on factors influencing consumer buying behavior in.
Answer she was feeling hungry and wanted to eat something. Social factors influencing consumer behavior definition. Factors influencing consumer buying behaviour global journals. In the above example, hunger was the motivating factor for nancy to. In addition, findings offer coefficient oed f determination r square 0. The society is composed of several individuals that have different preferences and behaviors. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. At the personal level, consumer behavior is influenced by various shades of likes, dislikes, priorities, morals and values.
As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour. How does product packaging influence consumer behavior. As a discipline, consumer behavior delves into the dynamics of consumer rationale by evaluating their mindsets on certain items. What are the factors influencing consumer behavior. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Culture and subcultureculture refers to the set of values, ideas, and attitudes. Analyses the factors affecting the online consumers behavior and examines how e.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing. Jul 15, 2016 in order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. The consumer plays a very important role in the demand and supply chain of every economic system of. Therefore it is important to understand the various factors influencing consumer behaviour. The changes of consumer behavior that over the decade has reined the retailers dig into the psychology of the virtual consumers. Every consumer is an individual, but still belong to a group. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. The impact of culture is so natural and ingrained that its influence on behavior is rarely noted. Family, reference groups and social classes are all social influences on consumer behavior. An understanding of consumer behaviour is essential in planning and programming the marketing system. Factors influencing consumer behavior and prospective.
As the consumer is more aware of the brand and he has all the knowledge about. Pdf when evaluating a product or service, consumers seek out information to judge whether that specific product will meet certain criteria. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Nancy went to a nearby restaurant and ordered pizza for herself. This consumer behaviour solved case study has been taken from consumer behaviour solved case study matin khan case i.
Family buying influences in consumer behaviour tutorial 23. A company in the food industry wants to formulate an effective marketing strategy to attract health conscious consumers. This paper explores two broad frameworks for considering consumer behaviour. Consumer behaviour deals with the study of buying behaviour of consumers. Pdf age and factors influencing consumer behaviour. All decisions of marketing are concerned on consumer behaviour. Good or bad product packaging can influence consumer behavior. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Consumer behaviour deals with as to why and why not an individual purchases particular products and services. Researching consumer behaviour is a critical process, but understanding consumer behaviour is difficult to marketers and the. Product packaging is considered as the ultimate opportunity for marketers to communicate the brands message visually, positioning the same as a better choice than any of its competitor.
The impact of social factors affecting consumer behaviour. Influences on consumer behaviour european commission. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Impact of brand on consumer behavior sciencedirect. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. New delhi, delhi 110096 abstract the cell phones have all qualities and features that qualify them to be called as a mini computer. Factors influencing organistaional buying consumer. Studying consumer behaviour is a challenge take look at a few challenges that is how can you study consumer behaviour. There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables. Trust reduces the consumer s perception of risk associated with opportunistic behaviour by the seller ganesan, 1994. An increase of uses of social media in tanzania has been taken as.
The group to which a consumer belongs is called a membership group. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. Influencing consumer behaviour 4 summary the effectiveness of a regulatory intervention may depend on how successful that intervention is in changing consumer behaviour. Jul 28, 2019 in this video you can see different factors influencing consumers behavior in detail. Factors influe there are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Consumer behaviour is physiological it is human behaviour it can change with the slightest change in the market, the atmosphere and the trend. Facultyworkingpapers collegeofcommerceandbusinessadministration universityofillinoisaturbanachampaign july25,1974 situationalinfluence. Evaluation of socio cultural factors influencing consumer.
A good quality advertisement is likely to influence consumers into buying that product while a poor quality advertisement will do the opposite. Factors influencing organistaional buying in consumer behaviour factors influencing organistaional buying in consumer behaviour courses with reference manuals and. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Senith 3 1research scholar,karunya university,coimbatore 2principal, nehru college of management,coimbatore,india 3assistant professor,phd parttime,nehru college of management,coimbatore,india. Factors influencing employees of crazy domains to shop online. Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers involvement. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Beliefs and values are guides for consumer behavior. The main purpose of this study is to understand the factors that may influence consumer s. Consumer behaviour, buying behaviour abstract addressesone ofthefundamental issuesofemarketing. Personal factors play an important role in affecting consumer buying behaviour. A study on factors influencing on buying behaviour of customers. Consumer behavior consumer behavior is the study of consumers and the influences they go through to make particular purchasing decisions of products or services available in a market.
In online shopping, trust is interwoven with risk mcallister, 1995. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer s emotional, mental and behavioural responses that. In a market, different consumers have different needs. In certain dynamic industries such as fashion, food and personal care, the personal view and opinion of the consumer pertaining to style and fun can become the dominant influencing factor. In the modern world, consumers are being presented with ever increasing number of. In our opinion, brand is a factor that has got an impact on consumer purchase preferences and therefore we decided to investigate the impact of brand on consumer behavior in. The purpose of this study is to determine the factors affecting consumer preferences and behav iour in the electric appliances market in iraq.
The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. Consumer behaviour solved case study matin khan case iv. The social factors are the factors that are prevalent in the society where a consumer live in. Psychological factors influencing consumer behavior. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. Not all individuals would prefer to buy similar products. The consumer buying decision process is influenced by many internal and external factors. No commodities can move from a production point to a consumption point without putting the. Let us understand the effect of psychological factors on consumer behaviour.
Factors influencing customers buying behavior by dr. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. Factors influencing consumer behavior of smartphone users. Analyses the factors affecting the online consumer s behavior and examines how emarketers can in uence the outcome of the virtual interaction and buying. Pdf the impact of branding on consumer buying behavior. Saraswathi research scholar, bharathiar school of management and entrepreneur development, bharathiar university, coimbatore. It is a series of choices made by a consumer prior to making a buying that begins once the customer has. A study on factors influencing consumer buying behavior in cosmetic products a,h. Factors affecting consumers buying decision in the selection. The consumer behaviour or buyer behaviour is influenced by several factors or forces. We will examine how the consumer makes their choices out of available alternatives and what are the factors which influence their buying decision. It was specifically carried out to examine consumer buying decision making process and assess cultural, economic as well as personal factors influencing clothes buying behavior. The impact of factors influencing the buying behaviour on. Family buying influences in consumer behaviour family buying influences in consumer behaviour courses with reference manuals and examples pdf.
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